Top 5 Social Apps Performance in Africa, Q2 2024

In the second quarter of 2024, the top 5 social apps in Africa showed varied performance across downloads, revenue, and active users. Here’s a detailed look at the trends:

Facebook Lite, from Meta Platforms, Inc., saw a steady increase in weekly revenue, peaking at approximately $20.2K in late May. Weekly downloads fluctuated, with a notable dip in mid-May, but rebounded to around 2M by mid-June. Active users consistently grew, reaching nearly 159M by the end of June.

TikTok, published by TikTok Pte. Ltd., maintained strong weekly revenue, peaking at about $223K in the last week of June. Downloads showed an upward trend, reaching over 1.8M in mid-June. Active users increased steadily, reaching over 47M by the end of the quarter.

Instagram, from Instagram, experienced fluctuations in weekly revenue, with a peak of around $33K in late May. Downloads varied, but saw a notable increase to over 1M in the last week of June. The number of active users also grew, reaching nearly 45M by the end of the quarter.

X, published by X Corp., had a varied revenue pattern, peaking at about $22K in late April. Downloads surged to over 414K by the end of June. Active users remained relatively stable, hovering around 15M throughout the quarter.

Threads, also from Instagram, saw no revenue but had a steady increase in downloads, peaking at nearly 288K in the last week of June. Active users grew significantly, reaching over 5M by early June before slightly declining to around 5.1M by the end of the month.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.